‘Vitamin E’ by Rubber

On February 18th, 2021 Rubber released their most popular single to date, ‘Vitamin E’ ft. Sam Bekt; a stream of consciousness lyrical rollercoaster perfect for a late night stroll with a flask of something strong. After the release of the accompanying music video, two weeks later, Rubber captured their first viral moment on TikTok with a cut from the video. This traction on TikTok led to 1.2 million impressions on Instagram in the first month after the release which triggered the Spotify algorithm in a major way. Since then the song has amassed 900k streams across platforms, 50% coming in the last 6 months, and 30% in the last 3 months. Rubber has leveraged this success into verification on Instagram, international attention from press, and 40k monthly listeners on Spotify as they prepare for their move to Los Angeles.

Last 3 Months Performance

Instagram

Verified
Reached 10k Followers
8% Average Engagement Rate
400k+ Reels Views

TikTok

300k Video Views
6k Profile Views
10% Increase in total followers

Spotify

30% of total streams on ‘Vitamin E’ came in the last 3 months
2300 average daily streams on ‘Vitamin E’
260k Listeners

**‘Vitamin E’**
**Release Campaign**

Between Febraury 8th and March 13th, Rubber and their team executed a release campaign for their latest single ‘Vitamin E’ ft. Sam Bekt (right). The campaign consisted of content promoting the release of their single as well as a Music Video posted to their growing YouTube channel.

Core Content Data Summary

Since the Feb 18th release of ‘Vitamin E’, Rubber has seen growth across platforms, the most dramatic increases being on Instagram, YouTube, TikTok, and Spotify